You will serve as an AI Content Producer for Etaily Brand Labs, supporting the content production needs of its in-house brand portfolio, including Nutrie, Fizzko, Revibe, InGlow, AllNite, and Best Mama. Your role is to produce high-quality, on-brand creative assets across wellness, beauty, lifestyle, maternal care, and adult wellness categories.

You will use Higgsfield as the primary AI production platform to create short-form videos, static assets, product-led content, motion creatives, social content, and campaign materials at speed and scale.

You will work closely with the Brand Building team to translate briefs into platform-ready content for TikTok, Meta, Lazada, Shopee, TikTok Shop, affiliate channels, and other digital touchpoints.

Scope of Work

• You will produce AI-assisted creative assets using Higgsfield, including short-form videos, social content, product explainers, performance creatives, static assets, and motion-led campaign materials.
• You will develop reusable Higgsfield-based workflows for image generation, video generation, image-to-video execution, prompt systems, product consistency, editing, and creative variations.
• You will translate brand positioning, campaign objectives, and product priorities into clear, effective, and platform-ready creative outputs.
• You will create content variations for testing across paid media, organic social, marketplace, affiliate, and brand channels.
• You will ensure that all final assets are on-brand, accurate, properly formatted, and ready for publishing or media deployment.
• You will organize prompts, working files, exports, and production references for efficient team handoff and future reuse.

Expected Capability

You are expected to have strong capability or working knowledge in AI-assisted content creation, generative content production, and short-form video development, with Higgsfield as the main production platform.

You are also expected to demonstrate strong visual judgment, storytelling ability, platform-native content understanding, and the ability to work across multiple brands with distinct audiences, tones, and visual identities.

Success in the Role

Success in this role means helping Etaily Brand Labs build a scalable Higgsfield-led AI content production workflow that allows the team to create high-quality, strategic, and platform-ready content faster, while maintaining brand consistency and creative effectiveness.